Flour Head Bakery & Webb School of Knoxville fight childhood obesity

Since the beginning of the 2012 school year, Flour Head Bakery has been supplying Webb School of Knoxville with an assortment of freshly baked bread and bagels for school lunches.

Sodexo, a provider of programs for school lunches, including the school lunch program at Webb, has long been a supporter of local purchasing as well as healthy dining standards. This new school year, Sodexo has partnered with Flour Head Bakery to offer new and exciting items to the Webb School campus. “Healthy eating, exercise, and knowing what we eat each day will help us all stay healthy a lot longer,” said Brian Newell, Sodexo’s General Manager.

Webb and Sodexo have embraced the national trend of purchasing local goods and produce to meet the needs of their customers. Additionally, in keeping with new federal nutrition standards required in public schools, Sodexo and Webb want to ensure that Webb’s campus population also eats healthier and consumes less trans fats, sodium and calories in their school meals while encouraging them to add more whole grains to their diets.

“With childhood obesity on the rise, and parents’ busy lives, it is really important that the meal children receive at school be as healthy as possible,” said Mahasti Vafaie, owner of Flour Head Bakery and The Tomato Head. “By providing freshly baked Flour Head bread to Webb, we were able to reduce the amount of high fructose corn syrup and hydrogenated oils that children are consuming.”

Flour Head Bakery delivers daily an assortment of fresh wheat and white sandwich bread, wheat hamburger and hot dog buns, as well as plain, cinnamon raisin and blueberry bagels at Webb. Vafaie adds, “We use unbleached and unbromated flour milled in North Carolina. So we are eliminating a suspected carcinogen while reducing our carbon footprint.”